Comparison

A ServiceM8 alternative priced per business.

ServiceM8 is a capable field-service app for trades. BusinessRunAI covers the same jobs, diary and customer records, adds an AI team that answers your enquiries, and charges one price per business no matter how busy the month gets.

What ServiceM8 is good at

ServiceM8 is a well-known job management and field-service app for small trades and service businesses, with strong scheduling, job cards, photos and forms on site, and established accounting integrations. Its plans are published around job volume, and its mobile experience has historically been strongest on Apple devices.

Comparison written from ServiceM8's publicly published product information in August 2026. Features and pricing change — check their site for the current position before you decide.

Side by side

The differences that actually change your day, not a feature-tick contest.

What mattersBusinessRunAIServiceM8
Where the record startsAt the enquiry: the AI Receptionist answers it and creates the customer, job and booking.At the job card, once someone creates it.
Out-of-hours coverCalls, chat and forms answered around the clock against your own rules.No call answering — enquiries wait for a person.
How pricing scalesFlat monthly price per business; a busy month costs the same as a quiet one.Published in tiers based on job volume, so busy months can move you up a plan.
DevicesBrowser-based, so any phone, tablet or laptop works the same.Strong mobile app experience, historically best on Apple devices.
On-site job cards, forms and photosJob records with notes and history, but not a full on-site forms system.Mature job cards, checklists, forms and photo capture on site.
Dispatch for a larger field teamSuited to sole traders and small teams rather than multi-crew dispatch.Built for dispatching field staff at scale.
Follow-ups, reviews and win-backsQuote chasing, review requests and dormant-customer campaigns run by assistants.Possible with templates, but you decide when to send them.

Stay with ServiceM8 if…

  • You run several crews and need proper dispatch and on-site forms.
  • Photo-heavy job cards and site checklists are central to how you work.
  • Job-volume pricing works out cheaper for the amount of work you do.
  • Your team is already trained on it and enquiries are not slipping through.

Switch to BusinessRunAI if…

  • The problem is missed calls and slow replies, not job cards.
  • You want predictable monthly cost regardless of how busy you get.
  • You are on Android or Windows and want one system that behaves the same everywhere.
  • You want quotes chased, reviews requested and lapsed customers contacted automatically.

Also worth reading: the Tradify comparison and the job management software overview.

What it costs here

One price per business, not per user. Tax inclusive, cancel any time.

Launch

£149/mo

For a sole trader who is losing work to missed calls.

Subscribe to Launch

Growth

£299/mo

For a small team that wants every lead followed up properly.

Subscribe to Growth

Pro

£499/mo

For an established firm running multiple vans and job types.

Subscribe to Pro

Questions people ask before switching

Why do people look for a ServiceM8 alternative?
Usually one of three reasons: usage-based job pricing that climbs in a busy month, an ecosystem built around Apple devices, or the fact that no job management app answers the phone for you. BusinessRunAI is priced per business and starts at the enquiry rather than the job card.
Does BusinessRunAI work on Android and Windows?
Yes. It runs in the browser on any phone, tablet or laptop, with nothing to install and no requirement for a particular device.
Is job costing and field staff dispatch included?
There are jobs, bookings, team members and customer records, but not full field-service dispatch or detailed job costing. If those are core to a larger field team, a dedicated field-service product is likely the better fit.
How much does it cost as jobs go up?
The price does not change with job volume. Plans are £149, £299 and £499 a month per business; what varies is how many AI conversations are included and how many assistants are working for you.
Can I keep my accounting software?
Yes. Job records carry the values and details you need to raise invoices, and you can keep using whatever you already use for the books.

See it running on your own enquiries.

Plans start at £149/month. Nothing sensitive — refunds, pricing changes, unusual discounts — goes out without your approval.